Why professional photography is important for businesses
We all know you shouldn’t judge a book by its cover – but when your customers are looking for a business to solve their problems, that’s exactly what they do. They search online, click on the search results and come face-to-face with your website. Once the page is loaded, do they see a boring generic screen with options, or do they meet the warm, smiling faces of the team that can help? That’s the difference professional photos, or better yet, videos can make for a business. Having high-quality images will help potential customers of your business and the people who work there. Using quality, professional photography, and video content across your website, social media, and other digital channels not only catches the reader’s interest but also improves your visibility online. Images and video content are one of the most valuable tools for getting better results from your content. Visitors are 80% more likely to engage with content if it’s paired with an image and 64% more likely to r