Why professional photography is important for businesses

 We all know you shouldn’t judge a book by its cover – but when your customers are looking for a business to solve their problems, that’s exactly what they do. They search online, click on the search results and come face-to-face with your website. Once the page is loaded, do they see a boring generic screen with options, or do they meet the warm, smiling faces of the team that can help? That’s the difference professional photos, or better yet, videos can make for a business. Having high-quality images will help potential customers of your business and the people who work there. Using quality, professional photography, and video content across your website, social media, and other digital channels not only catches the reader’s interest but also improves your visibility online. Images and video content are one of the most valuable tools for getting better results from your content. Visitors are 80% more likely to engage with content if it’s paired with an image and 64% more likely to remember what they read or heard.

The truth is, people really do judge books by their covers...I know I do. And it’s the same when it comes to businesses, services, and experts that they’re considering. We live in a visual society and have less time than ever, so we often rely on images rather than written messages to get us the information we need and make decisions, like “Do I want to use/buy/follow this?” Even if you already realized that you need photographs to launch, expand and maintain your business, it’s important to recognize that you need the right kind of photography. Part of building an empire, side hustle, or heartfelt hobby, is having the right expertise and support. We might want to do everything on our own, but successful entrepreneur knows they can’t. Their job is to surround themselves with people who can. And a professional photographer is absolutely someone you want in your corner. please visit the Boudoir Photographer service and know more about Why professional photography is important for businesses.

A Picture is Worth A Thousand Words: You’ve probably heard this adage before. These days pictures are worth at least a thousand words – probably more! Photos enable you to show your clients and customers what you have to offer rather than tell them. In this day and age, consumers like to see things for themselves before making a decision about a purchase. The internet has made this increasingly possible, which means photos and videos of your products and offerings are more valuable than ever before.

Your Media Represents Your Brand: Often times the cost of professional photography makes it tempting for business owners to take photos themselves or find a lower cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your brand. Low quality, unprofessional photos on your website will communicate the same about your organization and the products and services you offer. Your photos and your website are hugely important when it comes to making a first impression on customers. Don’t skimp on them!

Customers Want to Get To Know YOU: Stock photos are one alternative that some organizations consider when they feel a photo shoot with a professional photographer might be out of reach. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Why? Because they are not photos of your business. When people visit your website, they want to get to know you! Stock photos don’t help them do that – and they could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products.

Images Can Help You Get Found On the Web: If your business has a website, you may have heard of search engine optimization, or SEO. SEO is the practice of strategically optimizing various elements of your website in an effort to help it perform better in the search engine ranking results. There are many elements to SEO, and one element is images. Optimized photos can help your website get found in the image results like Google Images and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.

Rick Feldman Photography

Los Angeles